Boutique Farm Festival is a unique, intimate South African music festival which took place for the very first time over the weekend of 25-27 January. Because it is a new player to the live music market, the organisers had to pull out all the stops to promote this event to the masses, but at the same time, only sell a limited amount of tickets. We helped them to promote their very first festival by creating marketing videos which not only had to introduce punters to a new festival and unique venue, but to also get them to know the bands, sponsors and the vendors who took on this new baby.
Over the course of a three month period, we shot, edited and produced 9 videos which they roughly released on a weekly basis. We also came up with the concepts for the videos and scripted them.